FBA Aggregators pre & post acquisition, SERPS data gold mine

Why & how does monitoring Amazon SERPs data at scale (1-10 million daily) play a crucial part for FBA aggregators?

<<< Pre-Acquiring A Brand >>>

i)Enriched pipeline of brands to acquire,Find hidden gems

• Filter out which brands are not private labels, not FBA fulfilled & do not possess relevant trademark/IPs etc by monitoring only relevant ones across SERPs.
• Filter brands with no strong presence/moat across millions of keywords organically.
• Filter brands relying on external traffic more than amz ppc
• Filter brands with severe competition, among a ppc bidding war with no profits..
• Filter brands above a certain dimension & weight.

ii)Advanced Due Diligence, know more about the brand than brands know about themselves

Monitoring every Asin brand has & their ranks across millions of amazon SERPs daily, to understand:

• Buybox Ownership Hijack Ratio: There are resellers on brands' listings & how often these resellers have Buybox stolen from your brands daily is crucial to understand revenue lost to them.
• Keyword Volatility: Identifying keywords with volatile ranks can help in understanding potential risks associated with maintaining organic visibility.
• Ad Spend Efficiency: Analysing the cost-effectiveness of sponsored ranks helps in identifying potential overspending or ineffective ad strategies.
• Analyse The Competition Before Expansion: You can quickly figure out main competitors across millions of SERPS/keywords.What's fascinating is you will want to expand international eventually to grow when you acquire a brand right?SERP scraping can be used in all amazon.de,amazon.jp etc.. so you can check in advance competition on SERPS pre-acquisition.
• Revenue Projections: Spotting keywords you can improve organic ranks to generate more sales, spotting keywords where you can cut ppc since sponsored ranks are hard to beat etc.. can you give an idea of future revenue projection.

<<< Post-Acquiring A Brand >>>

i) A/B Test, realtime rank impact

It's part of the game to do gazillion A/B tests on hero images/prices/A+ contents/..

Analysing everyday how your organic ranks are affected in millions different SERPS/keywords able to tell you how your tests are performing along with tracking your CVRS, CTRS etc..

ii)Review automation, less bad reviews

Scrape the reviews of Asins realtime to automate a process of reporting bad reviews that do not comply with the terms & conditions.

iii)PPC ,reduce wasted adspend & find pockets of money

• Grab your SQPS, search term reports, top search terms from amz.. keep track of your ranks & react if there's an action needed.
• Spot keywords you are not organically ranked well,increase your ppc until you get higher organic ranks...
• Spot the keywords sponsored ranks spots are filled with many strong competitors daily, to adjust bids/budget..or not to compete entirely.

iv)Pricing optimisation, game theory & daily profits

Able to build a price elasticity model in realtime to see how much you can increase the individual Asins prices without affecting sales on amazon.

In order not to affect sales, you can regularly check how your CTR & hence CVR affected due to this price change reflected on your ranks respective to your competitors.

v)Demand Forecasting & Inventory, Amz & Tiktok spikes

• By understanding which asins & keywords on Amz are trending, can forecast demand more accurately & manage inventory levels effectively.
• BETA:We are able to monitor on tiktok amazon related hashtags #amazonbeautyfinds,#amazonmusthaves,#primedaydeals,#halloween daily...We can predict in advance the external traffic spikes & hence you can adjust your demand forecasting & inventory levels accurately.

Vi) Competitor Main Image, do not loose CTR

Keep an eye on all SERPS with different competitors get notified if one of them suddenly change their main image.

Before it's too late to spot it, you might loose your CTR, traffic share, organic ranks,bsr & sales..YOUR JOB... ahahah

Sample SERPS for 'back to school supplies' keyword

Keyword	ASIN	Rank	Title	Image
stick bots	B09HBJWJZ3	10	Zing Klikbot Complete set of 4 Poseable Action Figures with Weapons, Translucent, Create Stop Motion Animation, for Ages 6 and Up (Series 3 Guardians)
stick bots	B08SQBZNWD	11	Zing Stikbots, Set of 4 Clear Stikbot Poseable Action Figures and Mobile Phone Tripod, Stop Motion Animation Toys, Great for Kids Ages 4 and Up
stick bots	B093L1B4SF	12	Zing Stikbot Family Pack, Set of 6 Stikbot Collectable Action Figures, includes 2 Stikbots, 2 Junior Stikbots, 1 Dog, and 1 Cat, Stop Motion Animation - in Eco-Friendly Packaging
stick bots	B0CB2YRC5Q	13	Zing StikBot Zingtannica Action Pack - Collectible Action Figures and Accessories, includes 1 Stikbot, 1 Set of Accessories, Stop Motion Animation, Ages 4 and Up (Green (Karmatopia))
stick bots	B091GNZPSC	14	Zing Stikbot 6 Pack, Set of 6 Stikbot Collectable Action Figures, Create Stop Motion Animation (Styles May Vary)
stick bots	B08VRCTKQF	15	Zing Stikbot Series 4 - Color 6 Piece Posable Action Figure Set - for Stop Motion Animation - Ages 4 and Up
stick bots	B08SQKW78L	16	StikBot Zing Monsters, Complete Set of 6 Poseable Monster Action Figures, includes Giggles, Goblin, Insector, Grim, Aquafang and Kyron

Your Data Team Do Not Want To Deal With amazon SERPS/asin scraping ?

Ofc I am biased because I want to work with FBA aggregators, BUT

maintaining scrapers for this huge volumes of daily data is quite hard task,(antiblocking, location matching issues ,rising proxy/ip costs especially if you need premiums residentials etc..)

If you want us to do the dirty work,& you focus on what really matters, contact us:

NOTE:This api is not suitable for firms below 1M keywords/asins required to monitor DAILY.

If you already data engineer in an aggregator contact us for private api keys( info@asgardata.com) to test this beasts blazing speed & reliability.