Blog/Amazon Updates

Amazon's new 75-character title limit: why you need to scrape your own listings

Amazon is capping product titles at 75 characters for most categories. The catch: when you submit a title change, Amazon often doesn't actually apply it. Here's how to monitor it with scrapers.

M

Mert Zorlu

Do not disturb, scraping Amazon

4 min read
Amazon's new 75-character title limit: why you need to scrape your own listings

We scrape so many data points that I don't even realize how useful some of them are for Amazon softwares.

Here's one that just became a real problem for sellers.

Amazon is moving to a 75-character title limit

Amazon is capping product listing titles at 75 characters for most categories (media is the exception).

On its own, that's just a rule change. Trim your title, move on. But that's not where the pain is.

The real problem: Amazon doesn't always apply your change

Sometimes when you submit a change to your listing, or open a case to change these product titles, Amazon does not end up actually changing them.

You submit it. It looks accepted. And then the live product page still shows the old title. No error, no notification, nothing. It just silently didn't happen.

So now the burden is on you to verify it stuck.

You have to monitor the title field daily

You need to manually monitor the product page's title field every day and see if it's actually changed.

If it hasn't, keep trying. Resubmit, reopen the case, repeat until the live page reflects what you asked for.

Doing that by hand across a catalog of ASINs is miserable. Nobody wants to open hundreds of product pages every morning to eyeball a title field.

This is exactly what scrapers are for

You can automate this monitoring via our product page HTML. You pull the live product page, read the title field, and compare it to what you submitted. If it doesn't match, you flag it and retry.

And the best part: you get the title along with everything else you see on the product page. Buybox, badges, price, bullet points, images, highlights, all of it comes with the same pull. So you're not paying for a one-trick title checker. You're getting the whole product page and can watch any field on it.

This is what I mean when I say we scrape so many data points I don't even realize how useful some of them are. A title field being 75 characters was nobody's headline feature. Until Amazon quietly made it a compliance chore that only scraping can solve at scale.

If you need to monitor your live listings:

ā˜ž https://asgardata.com/

Amazon Title LimitProduct TitlesListing MonitoringAmazon ScraperProduct Page HTMLAmazon APIListing Compliance

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