Free Amazon Title Length Checker
Amazon now caps product titles at 75 characters in most categories. Enter any ASIN to pull its live title and instantly see whether it's over the limit and at risk of an AI rewrite.
Why the 75-character title limit matters
Amazon now requires product titles in every category except media to be 75 characters or less. Any title longer than that gets rewritten to Amazon's AI recommendation — and when a title changes, the keywords you rank on can move or vanish, dragging CTR, conversion and BSR down with them.
This tool pulls your live title via the Asgard Data API and shows exactly which characters fall past the cap, so you can shorten the title yourself before Amazon does it for you. Read the full breakdown in our Amazon title rewrite guide.
Frequently asked questions
What is Amazon's new title character limit?
Titles must be 75 characters or less (including spaces) in every category except media. Titles over the limit are gradually rewritten by Amazon's AI, with brand owners given 14 days to review the change.
Does this tool count spaces?
Yes. The character count includes spaces and punctuation, exactly the way Amazon measures title length against the 75-character cap.
What happens if my title is too long?
Amazon will replace it with an AI-generated title over time. The highlighted portion of your title in the result is what falls past the cap and is most at risk of being cut.
How do I keep control of my title?
Shorten it to 75 characters yourself and move secondary keywords into Item Highlights. Monitoring your title regularly lets you catch an AI rewrite the moment it happens.