Amazon's "Customers say" box is one of the most underused research goldmines on the platform. It's an AI summary of hundreds or thousands of reviews, distilled into the themes buyers consistently praise and complain about — positive and negative — without you reading a single review.
Our free customer sentiment tool pulls that "Customers say" summary for any ASIN, so you can mine it in seconds.
Why this is a research shortcut
Manually reading reviews to find patterns takes hours and you still miss things. Amazon already did the aggregation for you — the summary tells you what buyers actually care about in this product's own words. That's product development, listing copy, and competitive strategy handed to you on a plate.
How to pull the summary for any ASIN
- ❶ Copy the ASIN from the listing URL (10 characters, starts with
B0). - ❷ Paste it into the free customer sentiment tool.
- ❸ Read the aggregated themes buyers love and dislike, straight from Amazon's AI summary.
What to do with the insights
- ☑ Improve your product — the recurring complaints on a competitor are your product roadmap.
- ☑ Write better copy — the praised themes are the benefits to lead with in your bullets and title.
- ☑ Validate before you launch — scan the sentiment of the top competitors in a niche before committing.
- ☑ Find the gap — a complaint that shows up across every competitor is an opening for a better product.
Frequently asked questions
Where does the summary come from? It's Amazon's own AI-generated "Customers say" section, aggregated from that product's reviews.
Does every product have one? No — Amazon shows it once a listing has enough reviews to summarize. Low-review products may not have it yet.
Can I do this at scale? Yes. The tool uses the Amazon product API at asgardata.com, so you can pull sentiment across a whole category programmatically.
Analyze a product now, free: